Executive Vice President /
Vice President of Brand Management
As one of the National Football League’s most innovative and versatile front office executives, Charlotte Jones-Anderson’s 21 years of NFL experience with the Dallas Cowboys have enabled her to assume a position of leadership among women in American professional sports. In her role as the organization’s primary brand management executive, Jones-Anderson oversees all strategies and applications surrounding the Dallas Cowboys identity as it is presented to a world-wide fans base.
Her vision and direction guides the Cowboys in the areas of stadium design, entertainment, merchandising, licensed apparel, uniform design, memorabilia, community service and philanthropy.
A signature element of Jones-Anderson’s service to the Cowboys has been her forthright approach to making a difference in the lives of others–and nowhere is that commitment more evident than the club’s partnership with the Salvation Army. In 1997, Jones-Anderson introduced a groundbreaking approach to fund-raising on the world-wide stage by focusing a national television audience on Texas Stadium and the unique opportunity to kick off the Salvation Army’s Red Kettle Campaign. By combining the powerful elements of network television, top flight musical entertainers and the traditional appeal of the Cowboys Thanksgiving Day game, Jones-Anderson set the wheels in motion to help the Army raise hundreds of millions of dollars and touch lives across the globe.
In May of 2010, Jones-Anderson was named the Chairman of the Salvation Army’s National Advisory Board – where she became the first woman in the history of the organization to hold that title.
A native of Little Rock, Arkansas, Jones-Anderson is a 1988 graduate of Stanford University where she earned a B.S. degree in human biology.
She is married to Shy Anderson. The Anderson’s live in Dallas with their three children: daughter Haley and sons Shy and Paxton.