Executive Vice President and Chief of Sales and Marketing Officer
As Executive Vice President and Chief Sales and Marketing Officer, Jerry Jones, Jr. is a key member of the Dallas Cowboys front office, overseeing the club’s entire sales and marketing efforts. Jones is the guiding force behind all the club’s sales efforts, both those directed at the team’s loyal fans as well as its marketing partners. In recent years he has been named to both the NFL’s Marketing Executives Committee as well as the Internet Working Group Committee.
In 2001, to help further the Dallas Cowboys marketing and brand image initiatives, Jones became the President of Dallas Cowboys Merchandising, Ltd. (DCM), a company formed in 1996 to design, manufacture and distribute Dallas Cowboys merchandise to retailers throughout the world as well as the club’s 34 owned and operated retail stores, catalog sales and internet shopping operation. The Cowboys are still the only major league sports team to form such an entity, enabling their fans to have the unique opportunity to enjoy the authenticity of team merchandise and memorabilia, straight from the source.
Jones first joined the club in 1996 as Vice President and General Counsel. He spent his early years negotiating rookie contracts, local radio and television broadcast rights fees and sponsorship agreements. He was also instrumental in launching the Dallas Cowboys official website, www.dallascowboys.com.
Jones earned his law degree from Southern Methodist University in 1995. He completed his undergraduate coursework at Georgetown University, where he majored in political science and graduated with a BA in 1992. Jones and his wife, Lori, reside in Dallas, Texas with their children James and Mary Chamber.